Last summer, I wanted find a way to celebrate Black athletes during the month of February for Black History Month here at CBS Sports. From that vision, this project was born. Working with an incredible team, the “Who Inspires You,” campaign was born where we asked several Black talent at CBS Sports, about a person or event that inspired them. The artwork seen here was coupled with each of the videos created.
These were shared across Instagram, TikTok and Twitter as well as on a few editorial stories on cbssports.com.