I was tasked with creating a graphics campaign for CBS Sports HQ coverage of the historic Super Bowl LVII, creating elements that would live in various locations, spanning from mobile app, to OTT platform to large on-air screens. As I started the project, I took the time to understand the NFL's style guide for the Big Game, looked at elements they provided and created a number of assets, that stayed true to their look but still felt “CBS”. Each graphic plays with bold, vibrant colors reflecting the beauty and diversity of the Arizona location. I incorporated various graphic elements, with typography to truly help tie all the different elements together.
