GOAL
Create an environment that was fun, lively and focused on sports core to CBS Sports all the while incorporating elements of the CBS Sports brand.
For the CBS Sports Stamford office, the goal was to energize the workspace, home to both CBS Sports HQ and the Golazo Network, while keeping the brand front and center. On the third and fourth floors, I integrated designs that celebrate football, basketball, soccer, and golf, reflecting the core of CBS Sports' content.
Glass windows required a balance of privacy and openness. To achieve this, I opted to cover 3/4 of the lower and middle panes, providing privacy without obstructing views. The CBS eye, combined with subtle sports motifs, was incorporated into frosted film to create a dynamic yet understated pattern that brings brand identity to life throughout the space.
The design extended to the doors leading to key areas on both floors, where the CBS eye and sports motifs were applied to ensure the branding flowed seamlessly from the entrance throughout the space.
Photography by Alex Barlow
The design for the Conference and Green Rooms was intentionally restrained, prioritizing a subtle integration of the CBS Sports brand while keeping the visual elements quieter than in other areas.
