In 2025, Paramount became the new English-language home of the UEFA Women’s Champions League—and with it came the chance to reintroduce the league with a fresh visual voice.
CBS Sports Marketing tasked us with creating an evergreen campaign look that could flex across everything from social cutdowns to broadcast opens. Before jumping into design, I fully immersed myself in the league’s newly refreshed brand—studying its colors, motion language, and graphic behaviors to understand how it should feel, not just look.
From that foundation, I developed three expressive concept territories—each rooted in the official UWCL identity but amplified through Paramount’s lens. After refining with our Creative and Design Directors, we landed on a final direction that felt electric, modern, and undeniably Champions League.
The system rolled out across digital, print, and out-of-home placements, establishing a bold and cohesive launch presence for Paramount’s debut season with the league.
EXPLORATIONS
TYPOGRAPHY
FINAL VERSIONS
VERSIONS 1 & 2
PRODUCTION
With special thanks to:
Marketing Leads: Claire Miller & Richard Wright
Creative Director: Michael DeFusco
Design Director: Felipe Cerdán
Lead Sr. Designer: Greg St Fleur Dubois
Retoucher: Dennis Dunbar
Production: UNFOLD
