The Champions League is back — which means two things: world-class football and fresh creative. Since last year’s AV look was staying in place, the goal was to build on it and keep the campaign cohesive. That’s where I came in.
For this season, I had the pleasure of concepting the art direction and designing the evergreen and topical looks. The bold key visuals highlight the incredible star power and energy of the tournament, all while being anchored by the iconic UCL Starball.
The two versions spotlight different athlete lineups to expand audience appeal. My role spanned player composition and layout design, balancing dynamic photography with brand-consistent typography.
The artwork rolled out across digital, print, and out-of-home channels for a cohesive, impactful presence.
With special thanks to:
Design Director: Felipe Cerdán
Retoucher: Dennis Dunbar
Production: UNFOLD
